You can't merge pictures straight from a PDF.That means that computer you send the merged document to must have access to a copy of the same image files. IncludePicture only stores the images' file names (not the images themselves) in the new document.Unfortunately it's difficult or impossible to tell word to simply blank out missing images.
Otherwise Word will merge in an ugly X icon whenever no image is available to match the data.
You must have an image (or images) for each data record you merge. You must either pre-rotate and save the photos using an image editor, or manually rotate them in the merged Word document. That's the usual deal for any images inserted into a Word document since Word ignores the tags in JPEG photos that describe which way the camera was turned when the picture was snapped. Portrait-orientation photos will often be merged into the document in landscape orientation, or vice-versa. If you're not working with too many images, you can either resize all of the images before merging them using Photoshop or other photo editor, or you can resize each image in the new document after the merge. the size they show up in when you initially Insert an image into the document) when they are merged. That is because Word will reset all the merged images' size back to their default (i.e. All of the images that will show up in a given position on the page must be the same size, and you must not adjust (shrink or stretch) those images' size in Word. Not a problem for some people - but a major issue for others - depending on skill level. #WORD MAIL MERGE ON MAC MANUAL#
You'll need to do some manual coding of mail merge fields. The last point can be critical because merging directly to e-mail or fax is the only way to make Microsoft Word use e-mail addresses and phone numbers from the database to send your message. You cannot mail merge to e-mail or fax since you must Merge To New Document. Also, the additional steps may require you to specially train anybody who may need to run the mail merge operation, including temporary and replacement staff. That means large merges will take longer because you cannot merge directly to the printer. As you can see from the directions above, you must first Merge To New Document, select the new merged document, press Ctrl + A, and press F9 before saving or printing your new document. If you're merging barcodes, check out my Hub about Word's DISPLAYBARCODE. Go through the merged document and "manually" do any necessary fix-ups to image size or rotation. Don't miss this step, it's very important: Select the new document Press Ctrl + A Press F9. Run the or (not to a printer, fax or e-mail). Press Alt + F9 again to go back to Picture View so that you can view your handiwork. The picture you just inserted will become something like this on a gray background: You're now ready to make the image into a variable image. Instead, press the little triangle on the right edge of that button to get a three-line menu, and click "Link to File." Do not format or resize the picture. 
However, do not press the Insert button as usual after selecting the file. Locate where you want to position your image, and insert an image from the image collection (any of them will do for now) onto the page in the usual manner using Insert + Picture + From File.Only if you're using Word 2003 or before, also make sure that the Mail Merge toolbar is visible in Word's menu bar if not: Tools + Customize, check off the Mail Merge box.
If it's not already selected, select the data source (database) into the master document you'll be working with.Don't bother reporting the bug to Microsoft: they've known about it for a long time. If you're using Word 2007 or later, Save As the document in the Word 97 - 2003 (.doc) format - NOT the Word 2007 (.docx) format.
For example, if you have a database which includes a "FirstName" field, you might name personnel photos "John.jpg," "Mary.jpg," and so forth.
The key to variable images is to have a collection of photo or image files in a folder on your computer or network, and to name the images files the same as the contents of a field in the database. IncludePicture finicky and won't work if you so much as breathe on it the wrong way. Try to follow the instructions very, very precisely. This step-by-step explanation has been excerpted from an online article on using IncludePicture and is included here by kind permission of its author.
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